We build online solutions which empower better self-management of people's health and wellbeing, and reduce the chances of long-term health problems
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets us know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Session cookies expire on exit, which means that they only last for your online session and they disappear from your computer, or device, when you close your browser.
Session cookie – This cookie is a ‘session cookie’ and tells us that you are actively using our site. This cookie allow us to know how many users are visiting the website, at any given time
_utmb (visitor session times) – This cookie is used by Google Analytics to determine the visitor session times on our sites. Each time you visit a new page on the site the cookie is set to expire within 30 minutes. If no existing cookie, a new one is created
_utmc (referrals) – This cookie is used by Google Analytics to determine the type of referral used by each visitor to arrive at our site. The cookie determines if the user has come directly to the site or via a search engine, email or email campaign. We use this data to understand how our users arrive at the website. Google Analytics uses this cookie in conjunction with __utmb to determine visitor sessions
Persistent cookies stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.
_utma (unique visitors) – This Cookie is used to identify unique visitors to our sites. The results are sent to our Google Analytics account so that we may see how many unique visitors come to this site based over a period of time. Expires after 2 years
_utmz (traffic sources and navigation) – This cookie is used by Google Analytics to determine the type of referral used by each visitor to arrive at our site. The cookie determines if the user has come directly to the site or via a search engine, email or email campaign. We use this data to understand how our users arrive at the website
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
You may choose to restrict the collection or use of your personal information in the following ways:
whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at firstname.lastname@example.org
We will not sell, distribute or lease your personal information to third parties unless we have your permission, or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting, if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to:
Priority Digital Health Ltd, Denny Lodge Business Park, Ely Road, Chittering, Cambridge CB25 9PH
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Priortiy uses ‘analytics’ cookies to help us make our website better for those who visit it regularly. They help us work out what users like and don’t like, as well as ways we can improve the website and its content.
Cookies are used for a variety of other reasons, for example, to safeguard your privacy when browsing the site. Please note that our cookies do not store your personal information, such as your name, address, telephone or email.
Cookies are small text files that are sent to, and stored on, your computer, smartphone or other device for accessing the internet, whenever you visit a website. Cookies are useful because they allow us to offer a user experience on our website that is as smooth as possible. At Priority, we mostly use analytics cookies to help us understand users’ behaviour on our website, so that we can improve the online experience. Cookies can also be used, amongst other things, to remember preferences, let users navigate between pages efficiently, verify the user and for carrying out essential security checks. Some of the functions that cookies perform can also be achieved by using similar technologies. This policy refers to ‘cookies’ throughout. However, it also includes these similar technologies. These include Flash cookies or Local Shared Objects, also known as LSOs. Read more about them at http://www.allaboutcookies.org/privacy-concerns/.
The browsers of most computers, smartphones, and other web-enabled devices, will typically accept cookies.
However, please remember that cookies are often used to enable and improve certain functions on a website. If you choose to switch certain cookies off, it is likely to affect how websites work. If you block cookies completely, many websites will not work properly and some functionality on these websites will not work at all.
This is very important because any settings that you change in your browser will not just affect Thirteen cookies, but will also apply to all websites that you visit (unless you choose to block cookies from particular sites).
Most modern browsers will allow you to:
1. see the cookies that have been set and delete them on an individual basis
2. block third party cookies
3. block cookies from particular sites
4. block all cookies from being set
5. delete all cookies when you close your browser
If you wish to amend your cookie preferences for this website, or any other websites, you can do this through your browser settings. Your browser’s ‘help’ function will tell you how to do this. When our website provides links to other websites, please bear in mind that third party websites will have their own privacy and cookie policies that will govern the use of any information you submit. We recommend you read their policies, as Priority is not responsible or liable for their privacy practices.
It is possible to opt out of having your anonymised browsing activity within websites recorded by analytics cookies. Priority uses Google Analytics and you can opt out of their cookies by clicking on the following link https://tools.google.com/dlpage/gaoptout. Please note, this will take you to the relevant third party’s website and generate a ‘no thanks’ cookie, which will stop any further cookies being set by third parties.
Don’t forget that, by not allowing analytics cookies, this stops us from being able to learn what people like or don’t like about our website. Your activity on the website would therefore not be taken into account when we look at ways to improve it.
The most common types of cookies are HTTP cookies. You can control these using the process described above, in the “How to manage cookies” section of this policy. As well as HTTP cookies, there are other technologies that work in a similar way to cookies called LSOs. Please note that, at the time of writing this policy, Priority does not use any LSOs.