Team PDH are saddling up in support of Diabetes UK

This September Founder and Joint Chief Executive of digital innovator Priority Digital Health is leading ‘Team PDH’ and saddling up in support of Diabetes UK.

41-year old John Dibb will be cycling 950 miles in just one month, the equivalent of cycling from Lands End to John O’Groats. In total the team will be cycling 2,050 miles, and John will be hoping that his pace will match that of the fast growth of the Cambridge-based firm.

“An estimated 3.5 million people have been diagnosed with diabetes across the UK and it is currently the fifth most common reason for death in the world. To know diabetes is to fight diabetes, which is why I’m taking on this challenge to raise awareness of the disease and raise vital funds for this worthy charity. Not only am I pedalling towards a stronger, healthier me I’m hoping that it will help transform the lives of people living with Type 1 and Type 2 diabetes”.

Priority Digital Health’s commitment to tackling diabetes can also be seen in their ground-breaking ‘Diabetes Book and Learn’. The platform is enabling 3.2 million people across South London, who live with Type 1 and 2 diabetes, to book diabetes education courses that will help them manage their condition and could potentially save the NHS millions of pounds. Since its launch in September 2018, the platform has seen over 11,000 GP referrals, with 90% of all referrals resulting in a course booking.

“We’ve been able to see first-hand how our ‘Book and Learn’ platform enables people to take greater control of their health and wellbeing, whilst reducing the strain on GP Practices and NHS appointments generally. Here at Priority Digital Health we all want to play our part, so several members of the team are gearing up to join me in this challenge.

Getting out into the fresh air on our bikes is not only good for our physical health but it is positive for our mental health too. A business’s greatest assets are arguably its people, so as Joint Chief Executive I feel it is important to encourage a happy and healthy workforce. We have all been training together and its really inspired us to crank up the effort and smash this cycling challenge”

If you would like to sponsor John and help him reach his £1,000 target then visit and search for ‘John Dibb’.